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Browsing Category: Media

Ad News: Why TV Fans Want More Than Streaming

By Pippa Chambers | 11 October 2017 Streaming players Netflix and Stan are all over the experiential marketing scene when it comes to drumming up attention for new shows, but could the humble free-to-air channels pull off such a move? Just last week the Opera House inked a deal with Netflix for Stranger Things to premiere season two in [...]

IT campaign gets a write up in The Australian

    Posted by The Australian | 12:00AM September 11, 2017 No clowning around with this killer of a marketing campaign Mark Ritson Columnist @markritson Horror master Stephen King has penned some chilling stories over the years. His work includes classics like Carrie, The Shining and Misery. But for many his most terrifying novel is [...]