AKUBRA HATS
Mega Posters
EXPLORE
Photo courtesy of AKUBRA
INSIGHT
Akubra is an iconic Australian brand, renowned for its handcrafted, wide-brimmed hats that have become a symbol of the Australian outback and rural life. For over a century, the brand has stood as a proud representation of Australian heritage, craftsmanship, and rugged individualism. Akubra wanted to revitalize its image, connecting with a new generation while staying true to its roots.
Photo courtesy of AKUBRA
STRATEGY:
With a deep connection to the Australian landscape and culture, Akubra embodies the spirit of craftsmanship and heritage. Like the skilled hands that shape every Akubra hat, the art of street posters carries a tactile, handmade quality, making it a natural fit for the brand. By using this authentic medium, Akubra could tell a rich, visual story about its heritage and the hands-on artistry behind every piece.
EXECUTION:
Akubra produced beautiful artwork that was displayed in four high-traffic framed poster sites across Manly, Croydon, Bondi Beach, and Surry Hills. This strategic placement maximized the brand’s exposure, allowing Akubra to capture the attention of a diverse, style-conscious audience while reinforcing its heritage and craftsmanship.
RESULTS
