MELISSA BROWNE
Street Poster Campaign
EXPLORE
INSIGHT
Melissa Browne is a well-known finance expert, best-selling author, speaker, and entrepreneur known for her unconventional and empowering approach to financial literacy. She has made a name for herself by breaking down the complexities of money management in a way that feels relatable and accessible, inspiring countless individuals to take control of their finances. Looking to break away from the traditional financial marketing mold, Melissa wanted to explore guerrilla marketing to reach a wider audience.
STRATEGY:
To promote her financial education course, Melissa chose to step away from conventional digital ads and embrace the handcrafted, eye-catching nature of street posters. This approach mirrored her straight-talking, approachable brand, setting her apart from the typical, stiff financial imagery. We crafted a unique campaign that played on her signature style, combining bold visuals with a playful message to reflect her vibrant, positive approach to finance.
EXECUTION:
After an in-depth design process, the “Red Nails Yes, Red Numbers No” campaign was born. This concept perfectly captured Melissa’s brand DNA, blending feminine flair with a financially empowering message. The posters featured striking, modern designs that stood out on city streets, catching the eye of passersby and reinforcing Melissa’s unique voice in the finance world. The campaign was a hit, resonating deeply with her audience and reinforcing her bold, unapologetic approach to money.
RESULTS
