Street marketing is a subset of guerrilla marketing.
Like guerrilla marketing, street marketing has the characteristic of being non conventional.
Street marketing is a term used to refer to certain marketing techniques used to promote products or services in an unconventional way in public places. The main point of street marketing is that the activities are done exclusively on the streets or other public places, such as parks, beaches, shopping centers. Unlike typical public marketing campaigns that utilise standard billboards bus advertising and taxi backs, street marketing involves the application of multiple techniques and practices in order to establish direct contact with the customers.
One of the goals of this interaction is to cause an emotional reaction in the clients. The final goal of street marketing is to get people to remember brands in a different way than they are used to. We offer a wide range of street marketing ideas below.
Guerilla Marketing is a low-cost non traditional method, often activated in a localised fashion or large network of individual cells, to convey or promote a product or an idea. The term guerrilla marketing is easily traced to guerrilla warfare which utilises atypical tactics to achieve a goal in a competitive and unforgiving environment.