When our friends at Zanerobe came to us wanting to promote their latest clothing collection for the Gen 2.0 featuring NBA heavyweight Nate Robinson, we devised this offline to online interactive campaign. Building awareness to their REC range was the goal, utilising their basketball ambassador.
The Height to beat was 10.5ft which we indicted with Nate’s sticker and the winner, @jon_letele with legs like a kangaroo and the agility of a ninja slapped his sticker at an astonishing 10.8 ft off the ground!
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